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AI for Business How AI can turn your messy marketing data into clear, actionable reports — automatically. A practical guide for marketing managers and business owners.
Reporting Your boss doesn't care about impressions. Here's how to present marketing results in a way that gets buy-in, budget, and respect.
AI for Business Using AI at work? Here's what you need to know about data security, privacy, and protecting your business when using AI tools like ChatGPT and Claude.
Marketing Strategy B2B social media doesn't have to be boring. Here's a realistic strategy that generates leads — not just likes — for B2B companies.
Reporting Should you report weekly or monthly? The answer depends on your ad spend, team, and goals. Here's how to decide — and what to include in each.
Marketing Strategy Hiring a marketing consultant? Here's how to find a good one, what to look for, and the red flags that should make you walk away.
AI for Business The GOTCHA framework turns chaotic AI usage into reliable business systems. Here's the full methodology — and how to implement it in your organisation.
Reporting Think you know where your leads come from? You're probably wrong. Here's how marketing attribution actually works — and why it matters for your budget.
AI for Business Cutting through the AI marketing hype. Here's what actually works for automating your marketing in 2026 — and what's still more promise than reality.
Marketing Strategy A no-nonsense guide to Google Ads for small businesses. How to set up campaigns that generate leads — and avoid the costly mistakes most beginners make.
AI for Business An honest comparison of Claude, ChatGPT, and Gemini for business use. Strengths, weaknesses, pricing, and which to choose based on what you actually need.
Reporting Facebook Ads Manager is overwhelming. Here are the metrics that actually matter for your business — and the ones you can safely ignore.
Marketing Strategy A step-by-step guide to auditing your marketing. Find what's working, cut what isn't, and build a plan that actually delivers results.
AI for Business Most businesses use AI randomly. Here's how to build an actual AI strategy that delivers measurable results — without needing a tech team.
Reporting Still spending hours every week pulling marketing reports together? Here's how to automate the lot — and what to do with all that reclaimed time.
Marketing Strategy A practical guide to local SEO for small businesses. Get found by customers in your area on Google — without paying for a single click.
Reporting ROAS is the most important number in paid advertising. Here's what it means, how to calculate it, and what a 'good' ROAS looks like for your business.
AI for Business What does AI actually cost a small business? Not the inflated enterprise figures — the real numbers for SMEs. Budget, tools, time, and hidden costs.
Marketing Strategy Content marketing works — but not the way most agencies sell it. Here's what actually works for small businesses with limited time and budget.
Reporting GA4 can be overwhelming. Here's what small businesses actually need to track — and the metrics you can safely ignore without missing anything important.
AI for Business You've tried ChatGPT. Now learn how to actually make it work for your business — with structure, consistency, and measurable results.
Marketing Strategy SEO or PPC? Both work, but most small businesses can't afford both at once. Here's how to decide which to invest in first — based on your situation.
Reporting Most marketing dashboards get ignored within weeks. Here's how to build one that's simple, focused, and actually drives better decisions.
AI for Business No strategy needed, no budget required. Five practical AI wins you can implement today that'll save time and improve your marketing immediately.
Marketing Strategy Marketing ROI doesn't need to be complicated. Here's a practical guide to measuring what your marketing actually returns — in plain English.
AI for Business Most businesses that try AI get disappointing results. Here's why — and the structured approach that actually delivers consistent, measurable value.
Marketing Strategy The 5 most common marketing mistakes I see small businesses make — and the practical fixes that stop the bleeding. Based on 20+ years of experience.
Reporting
Pillar
Stop drowning in data. A practical guide to marketing reporting for small businesses — what to track, what to ignore, and how to automate the lot.
AI for Business
Pillar
Cut through the AI hype. A practical guide to implementing AI in your UK small business — what works, what doesn't, and how to get started properly.
Marketing Strategy
Pillar
A practical, no-nonsense guide to building a marketing strategy for UK small businesses. 20+ years of experience distilled into what actually works.
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