Marketing Director Expertise.
Fractional Commitment.
Strategic marketing leadership for growing businesses — without the £150k+ salary. Get the direction your team needs, the systems that scale, and the results that matter.
Sound Familiar?
You're the de facto CMO while also running the business
Your team is busy, but you're not sure they're doing the RIGHT things
Marketing feels like a cost centre, not a growth engine
A full-time Marketing Director is overkill for your current stage
What You Get
Strategic Leadership
Get Marketing Director-level strategy without the £150k+ salary. Focus your team on what actually moves the needle.
AI-Augmented Delivery
Advanced analytics, automated reporting, and AI-powered insights included. Work smarter, not just harder.
Hands-On Implementation
Not just advice — actual execution. Dashboards built, automations configured, systems that work.
Flexible Commitment
1-2 days per week, scaling up or down as needed. No long-term contracts, no full-time overhead.
Strategic Marketing Leadership
As your fractional CMO, I become an extension of your leadership team. I set the marketing strategy, mentor your team, and ensure every initiative drives measurable business results.
This isn't just consulting — it's hands-on leadership. I build the dashboards, configure the automations, and implement the systems that make marketing work.
Areas I Cover:
- Marketing strategy development
- Team leadership and mentoring
- Performance reporting and analytics
- Marketing automation setup
- Content strategy and planning
- Digital advertising management
- Brand positioning and messaging
- Customer journey optimization
Transparent Pricing
No hidden fees. No surprises. Retainers based on the time and commitment level your business needs.
Discovery Day
One-day intensive deep-dive into your marketing
- Marketing audit
- Competitor analysis
- 90-day action plan
- Video walkthrough
Monthly Retainer
Ongoing strategic leadership, typically 1-2 days/week
- Weekly strategy sessions
- Team mentoring
- Automated reporting dashboard
- AI-powered analytics
- Implementation support
- Slack/email access
Project-Based
Specific initiatives with defined deliverables
- Website strategy & build
- Marketing automation setup
- Dashboard implementation
- Campaign launch support
Why Work With Me?
I'm Rob Henderson — Marketing Director at a multi-million pound B2B business by day, and founder of Black Sheep Marketing for businesses that deserve better marketing leadership.
With 15+ years in marketing across retail, e-commerce, and trade sectors, I've built the systems, managed the teams, and delivered the results. I don't just advise — I build. Dashboards, automations, campaigns that actually work.
My edge? I use AI tools daily to amplify output. That means you get faster research, better reporting, and more comprehensive analysis than a typical consultant can deliver.
Learn more about my background →Frequently Asked Questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your business on a part-time basis — typically 1-2 days per week. You get the strategic leadership of a Marketing Director without the full-time salary and overhead.
How is this different from hiring a marketing agency?
Agencies execute specific campaigns. A fractional CMO sets the strategy, leads your internal team, and ensures all marketing efforts work together toward business goals. Think 'head coach' vs 'specialist player'.
What size business is this right for?
Typically businesses with £500k-£15M revenue who have outgrown 'figure it out as we go' marketing but can't justify a £100k+ full-time hire. If you have a team that can execute but needs direction, this is for you.
What's included in the retainer?
Regular strategy sessions, team mentoring, performance reviews, and ongoing guidance. Plus: automated reporting dashboards, marketing analytics, and implementation support for key initiatives.
How quickly can we start?
Most engagements begin within 2 weeks of our discovery call. We start with a marketing audit, then move into ongoing strategic leadership.
Ready to Get Strategic?
Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about whether fractional CMO support makes sense for your business.
Book Your Free Call